At Greenspace, our mission is to empower mental health organizations, health systems, service providers and individuals in care with the technology and expertise they need to substantially improve how services are accessed, measured and delivered.
The Role:
We are looking for a highly organized, data-driven Lifecycle Marketing Lead to own and optimize our full-funnel user engagement strategy. This is an opportunity to join an high-performing, supportive team that is passionate about improving mental health outcomes. You’ll play a key role in shaping how we engage with prospective clients & users, making a meaningful impact through thoughtful, data-driven communication and marketing strategies.
This role will be responsible for developing and executing email/SMS marketing campaigns, automation workflows, and engagement initiatives that nurture leads, activate users, and drive long-term retention. The ideal candidate has a strong background in email marketing, content creation and strategy, and analytics, with experience in both B2B and B2C environments.
Key Responsibilities:
You will take on a range of responsibilities, but your daily work will involve these core functions:
- Own the full lifecycle of communication campaigns across email, SMS, and direct mail—from strategy and copywriting to execution, optimization, and reporting.
- Develop and execute email marketing strategies across the full customer lifecycle, from awareness and acquisition to retention.
- Create engaging, personalized messaging for key audience segments, ensuring brand consistency and high-impact communications.
- Collaborate with designers to guide visual direction and oversee the production of email, digital and print collateral.
- Manage the execution of campaigns within an email marketing platform, including list segmentation, automation workflows, and A/B testing.
- Oversee and manage external vendors or contractors supporting campaign development, design, or technical setup.
- Monitor and analyze performance metrics (open/click rates, conversions, engagement trends) to inform ongoing optimization.
- Ensure email/SMS deliverability best practices, including DNS configuration, domain authentication, and list health maintenance.
- Partner with cross-functional teams (e.g., Growth, Product, Clinical, Customer Success) and clients to align messaging with user needs and business goals.
- Maintain a deep understanding of audience personas to support relevant, timely, and high-impact communications throughout the customer journey.
- Stay up to date with email marketing best practices, compliance regulations (CAN-SPAM, CASL, HIPAA considerations), and industry trends.
Qualifications and Skills:
- 3–5 years of experience in full lifecycle marketing and communications (CRM), with a specific focus on email marketing
- Excellent copywriting and content development skills, with an ability to write clear, engaging, and empathetic messaging tailored to diverse audiences.
- Hands-on experience with email automation tools and CRM platforms (HubSpot, Salesforce Marketing Cloud, ActiveCampaign, Mailchimp, etc.).
- Experience managing full-cycle communication campaigns, including segmentation, A/B testing, and automation.
- Strong analytical skills with the ability to interpret data, generate sharable insights, and optimize campaigns accordingly.
- Ability to oversee and provide creative direction on email design and layout, ensuring strong visual communication.
- Knowledge of email deliverability best practices, including domain authentication (SPF, DKIM, DMARC), list hygiene, and DNS setup.
- Comfortable managing internal and external stakeholders, as well as contractors, ensuring alignment with timelines, goals, messaging, and brand guidelines.
- Ability to manage multiple projects and priorities in a fast-paced, collaborative environment.
- Excellent communication and relationship management skills.
Bonus Skills:
- Background in or experience working with healthcare or health tech organizations, particularly in mental health or patient engagement.
- Experience with Salesforce and campaigns integrated with Salesforce environments.
- Working knowledge of regulatory and compliance standards for marketing (e.g., HIPAA, CASL, CAN-SPAM).
- Basic graphic design skills and familiarity with tools like Adobe Creative Suite or Canva.
About Greenspace
Founded at St. Michael’s Hospital in Toronto, Greenspace was created to bridge the gap between the proven benefits of Measurement-Based Care in research and its implementation in practice. Our solutions are designed to empower organizations to use data to inform treatment decisions and significantly improve the quality of mental health care across North America.
Our Culture
As a fast-paced health technology company, there is an opportunity for all staff to play a pivotal role in the growth of our company. We are driven by a passion for improving mental health care and the lives of millions of people. We foster a collaborative environment where all ideas are valued, whether they come from our CEO or our newest team member. Learn more about our culture here.
Diversity
Diversity strengthens our organization, and we are committed to being an equal-opportunity employer. We recruit, employ, train, and promote employees regardless of race, religion, colour, national origin, gender, age, sexual orientation, gender identity, or disability.
Benefits
- Comprehensive benefits program, including paid parental leave.
- Healthy work/life balance – we recognize that building a startup is a marathon, not a sprint.
- Tight-knit collaborative work environment where we work in teams rather than siloed individuals.
- Ongoing mentorship, coaching, and personal development opportunities from experienced team members or external resources.
- Remote/in-person hybrid work setting. The work location for this position will be in Toronto, Ontario. The team currently works 4 days/per week remotely, with an expected one day per week in the office.
Salary Range: 75,000-85,000 CAD
